The Story Behind GraniTite®

GraniTite® was developed out of necessity, as are most new products. For the last thirty years the paint and decorative concrete coating industries fell asleep when it came to addressing the two most important issues in decorative coatings - colorfastness and slip resistance. As a result, property owners and property managers were forced to settle for inferior coating products to beautify and protect their property. In fact, why would the paint industry want to develop a paint that was impervious to UV light fading? The paint industry (regardless of their product claims) makes its money selling paint products engineered to color fade. This planned obsolescence assures that their customers will come back to buy more paint time and again. After all, a property owner that needs to repaint his property due to color fading is money in the bank for the paint manufacturers.